Byrom

2010 FIFA World Cup South Africa™

250,000 hospitality guests

80,000 m2 of tented areas

6,000 service staff

250,000 meals

2014 FIFA World Cup Brazil™

Over $260 million USD in hospitality sales to-date

Hospitality

Hospitality at major international events is a multi-million pound industry. The desire of corporations or wealthy individuals to invite clients or friends to enjoy a common interest in a sporting spectacle still registers higher satisfaction levels than any other hospitality environment.

With the increase in price of these elements a successful hospitality programme is often the cornerstone for the financial expectations of the event.

Experience and expertise in product development ensures that we are market leaders in the design and delivery of the best sports hospitality products on offer.

Through MATCH Hospitality AG, Byrom is the worldwide exclusive rights holder responsible for the delivery of FIFA’s Official Hospitality Programme through until 2023 which encompasses the 2010, 2014, 2018 and 2022 FIFA World Cups™, the 2009, 2013, 2017 and 2021 FIFA Confederations Cups as well as the 2011, 2015, 2019 and 2023 FIFA Women’s World Cups™.

Visit our MATCH Hospitality website

To see a list of our Hospitality Event Experience Click Here:

Byrom’s key managers have been responsible for an array of diverse hospitality productions including:

  • Head Chef at the Grosvenor House Hotel
  • Head of Hospitality for the Thatcher Government, overseeing all the hospitality and catering arrangements for all state functions including royal visits and state banquets.
  • Hospitality production at more than 10 Open Golf Championships and three Ryder Cup Matches.
  • Responsibility for Hospitality operations and production for 1998 FIFA World Cup™
  • Responsibility for Hospitality operations and production for 2006 FIFA World Cup™
  • Responsibility for International Hospitality sales on behalf of FIFA for the 2002 FIFA World Cup™.
  • The 34th Ryder Cup Matches – Train charters
  • The 34th Ryder Cup Matches – Traditional Bespoke Hospitality
  • UEFA EURO 2012™ – Official Sales Agent for the Club Prestige hospitality programme (outside the 53 UEFA Member countries).
  • FIFA – Worldwide exclusive rights holder responsible for the delivery of FIFA’s Official Hospitality Programme since 2009 through until 2023 (all FIFA World Cups™, FIFA Confederations Cups and FIFA Women’s World Cups™)
  • French Open Roland Garros and BNP Masters Paris – Official International Hospitality Package Sales (since 2012 through until 2016)