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Journey to Brazil 2014 begins

From the second it starts until its final dramatic moments, each FIFA World Cup™ takes on its own specific identity, a unique image that is projected around the world.

On the evening of 8th July 2010 at the Sandton Convention Centre in Johannesburg, the Official Emblem for the 2014 FIFA World Cup Brazil™ was unveiled in the presence of Brazilian President Luiz Inácio Lula da Silva, President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira, FIFA President Joseph S. Blatter.

FIFA and the Brazil LOC invited 25 Brazilian-based agencies to submit designs for the Official Emblem of the 2014 tournament and the task of picking the winner was awarded to a high-profile seven-strong judging panel.

The winning design was "Inspiration", created by Brazilian agency Africa. The design stems from an iconic photograph of three victorious hands together raising the world's most famous trophy. As well as depicting the humanitarian notion of hands interlinking, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country.

The next major milestone on the road to the 2014 FIFA World Cup™ will be the preliminary draw to be conducted in Brazil in July 2011.

(source: FIFA.com)