“Logistics Planning - The wisdom to realize when working on plan A, you'll run into conflicts in executing plan B and being properly prepared, you successfully execute plan E.” Capt John P. Laverdure, Scott Air Force Base, HQ Air Mobility Command, 1996.
The FIFA World Cup™, The Olympic Games and many other sporting events require careful logistical planning. The movement of people between venues across a country the size of the United States, or the movement of 30,000 people in darkness to a field 20 miles from the nearest motorway for instance requires careful planning and execution.
Working closely with all related agencies Byrom has participated in finding solutions to the most remarkable logistical challenges thrown up by the world’s largest sporting events.
A good example of this was in the 1994 FIFA World Cup™ when the final group matches to decide who played where in the USA for the round of 16 KO stages were decided. After the 90th minute of regulation time Argentina were winners of the group, in the 93rd minute they were proceeding as the second placed team in the group, in the 94th minute they were going back to Argentina along with their 30,000 supporters having failed to qualify, in the 96th minute they were back in the tournament playing as one of the best third placed teams! Moving and accommodating the teams as well as the 30,000 supporters to their next venue within a three day window of knowing what the location is before the next match was one of the logistical challenges Byrom overcame.
The bespoke operational systems that Byrom have developed allow us to create the most favourable logistical scenarios despite the very quick changes to the business model often dictated by the very smallest of margins, the holing of a putt or the kick of a football!