Byrom understands the dynamics of the hotel industry and creates the necessary partnership approach to match the commercial expectations of both customer and supplier. Since Byrom Plc's establishment in 1991, we have provided accommodation services for global sporting events and are proud to name FIFA, Ryder Cup Europe LLP, and CONCACAF Gold Cup among our clients. Our unique reservation system Check-In™ allows Byrom to operate huge numbers of rooms across a wide portfolio of hotels. Designed and developed in-house, Check-In™ was introduced at the 1994 FIFA World Cup USA™. As our event experience has grown, Check-In™ has evolved into industry leading software to cater for the exacting standards required by the biggest Sporting Event Rights Holders in the world, covering contract management, sales and room allocation, fulfilment, and finally event reconciliation, all whilst providing essential financial integration. After serving the Local Organising Committee involved in USA ’94, Byrom has provided accommodation services to FIFA's event calendar as FIFA Accommodation Office since the 1998 FIFA World Cup™ up to the 2018 FIFA World Cup Russia™, most recently through its subsidiary company MATCH Accommodation AG. Our 2018 calendar also features the 147th Open Championship, the 42nd Ryder Cup and the 68th FIFA Congress.
Byrom has unprecedented knowledge and experience of providing a VIP experience for event rights holders, organising committees, sponsors and government hosts in the unique environment of major sporting events. We have served FIFA with the provision of services to its delegates and VIP guests for all FIFA Congresses, FIFA World Cups™ and FIFA Confederations Cups since 1998. Our bespoke management system generates the necessary data for FIFA transportation, accreditation, protocol and security departments to ensure that FIFA Congress and tournament delegates, VIP guests and dignitaries, enjoy a seamless experience.
Our experience and expertise in product development ensures that we are market leaders in the design and delivery of the best sports hospitality products on offer. MATCH Hospitality AG, affiliated to the Byrom group, is the worldwide exclusive rights holder responsible for the delivery of FIFA’s Official Hospitality Programme through until 2023, encompassing the 2010 and 2014 FIFA World Cups™, 2018 FIFA World Cup Russia™ and the future 2022 FIFA World Cup™. The MATCH Hospitality team has extensive experience in end-to-end hospitality programme management, and is responsible for the event fulfilment, guest management, technical operations and catering for a portfolio of prestigious tournaments. Through our well-established and comprehensive global sales network we reach corporate and individual customers with the desire to experience exceptional hospitality at the most sought-after sports programmes in the world. Beyond the FIFA World Cups™, MATCH Hospitality AG has conducted successful hospitality sales operations for the UEFA EURO 2012™, the French Open Roland Garros and BNP Masters Paris and also the FIFA Confederations Cups since 2009 and the FIFA Women’s World Cups™ since 2011.
We plan transport solutions that ensure a smooth operation on and in anticipation of event day. Our experience spans complex event transportation and logistic needs that require precise attention to detail and the ability to adapt to every potential scenario. Our in-house travel department use bespoke operational systems that include contracting, supplier management, planning and account management. Our systems enable us to operate large numbers of group transportation needs during some of the world’s largest sporting events, as well as the intricacy of individual needs of VIP travel for dignitaries and VVIP’s. Our previous events have seen us operate a fleet of 500 coaches and manage 53,000 seats on flights for Tour Operators, Hospitality Clients and Commercial Affiliates at the FIFA World Cup 2010 in South Africa, as well as the implementation and operation of a park and ride system used by 195,000 spectators at the 38th Ryder Cup in 2010, which ran into an un-scheduled 4th day for the first time in the event's history.
MATCH Services AG, within the Byrom group, has been responsible for delivering ticketing solutions for some of the world’s biggest sporting events, including the FIFA World Cups™ since Korea/Japan 2002. Our ticketing services and IT solutions are bespoke and innovative, having successfully delivered numerous major events. We specialise in offering turn-key solutions and have pioneered systems specifically tailored to meet the evolving needs of our clients. At the centre of our ticketing solution is ‘ENTRADA’ our Ticketing Administration System, developed by our in-house software team. Since its launch for the 2002 FIFA World Cup Korea/Japan™ ENTRADA has been continually developed and upgraded to be able to rise to the ever growing complexity and demand for tickets in events such as the FIFA World Cup™. Among many other innovations, Byrom created the ‘Team Specific Ticket’ concept for the 2002 FIFA World Cup™, a concept that has been used by every major international football competition since. Beyond FIFA events, Byrom has also provided ticketing solutions to Ryder Cup Limited for the Ryder Cup Matches and to the A1 Grand Prix. The 2018 Ryder Cup Matches have been the 10th Edition that GTS Events, a wholly owned subsidiary of Byrom, have operated the official ticket inclusive travel programme for the event. Providing up to 6,000 ticket inclusive travel packages through its network of approved agents and directly to the general public, Ryder Cup Travel Services has a travel itinerary to suit all requirements.
Our IT solutions and services enable the successful operational delivery of global sports events. We have cultivated a world-class internal IT team that have developed tailored, customised applications to meet the diverse and unique business requirements of our clients. Byrom expertise covers the whole IT life-cycle, from specialised business consultancy and functional definition of systems, to software development, testing, implementation and post-roll-out support. Within Byrom we also have expertise in defining and managing the implementation of the necessary IT infrastructure such as power and connectivity to be deployed at the different event locations. Through its wholly owned subsidiary MATCH Services AG, Byrom has been FIFA’s complete event IT solution provider for the FIFA World Cups™, FIFA Women’s World Cups™ and FIFA Confederation Cup’s from 2009 to 2015.
Upcoming events:
MATCH Hospitality Asia and MATCH Accommodation Asia, as part of the Byrom Group of Companies, have been appointed by the AFC as the Exclusive Official Hospitality Provider, an Official Accommodation Agency, and an Official Ticket and Accommodation Package Provider of the AFC Asian Cup Qatar 2023™. The 18th edition of the tournament will play out in Qatar from 12 January to 10 February 2024 and will see Asia’s top 24 National Teams compete for the most prestigious prize in Asian football.
Visit MATCH Asia for more information.
The ultimate in hospitality at the Silverstone Circuit is offered by MATCH Hospitality, part of the Byrom group of companies. Experience incredible trackside action with our superb range of hospitality packages. Enjoy luxury catering and entertainment while soaking up the adrenaline-fuelled atmosphere. Visit the Silverstone Official Hospitality website
Find your perfect "pit-stop" for the Formula 1 British Grand Prix 2023 with MATCH Hospitality, Official Hospitality Partner of Silverstone Circuits. Combine your official accommodation with a return coach transfer, available from selected properties and you have a stress-free stay for your Silverstone weekend. Silverstone Official Accommodation.
The Open Accommodation Bureau, as part of the Byrom group of companies, is the official accommodation provider for The Open Championships in 2023 and 2024. The world's best players will compete for the Claret Jug at the 151st Open at Royal Liverpool, Hoylake, Wirral, England, 16 - 23 July 2023, and The 152nd Open at Royal Troon, Troon, South Ayrshire, Scotland, 14 - 21 July 2024.
Visit our accommodation website Stay at The Open or email us at enquiries@stayattheopen.com
For camping enquiries: camping@stayattheopen.com
FIFA appointed MATCH Hospitality as the worldwide exclusive rights holder of the Official Hospitality Programme for the FIFA World Cup™, FIFA Confederations Cup and FIFA Women’s World Cup™ tournaments from 2009 to 2023. The appointment encompassed both the sales of hospitality packages on an exclusive worldwide basis and the operations of the FIFA Official Hospitality Programme.
The legendary Paddock Club™ is the definitive Formula 1® hospitality package, offering guests priority access, unmatched service and a sophisticated culinary experience – with the best views of the F1® Racing. There is simply no way to get closer to the F1® action.
Ryder Cup Travel Services, as part of the Byrom group of companies, was the authorised package provider for the 44th Ryder Cup tournament at Marco Simone Golf & Country Club, Rome, Italy in September 2023.
Our portfolio of events and clients include:
MATCH Hospitality AG, as part of the Byrom group of companies, was the only company worldwide authorised by FIFA to offer and guarantee exclusive ticket-inclusive hospitality packages for every match.
MATCH delivered a high-performance ticketing sales website that gathered more than 2 million ticket requests in one single day.
MATCH Hospitality was a sales agent to the EURO 2012 event.
MATCH Services and MATCH Hospitality delivered the Accommodation, Ticketing, Hospitality and IT programmes.
Byrom provided the whole Accommodation programme as well as Ticketing services to the constituent groups.
2002 introduced several innovations such as the Team Specific Ticket and the credit card conversion of tickets using kiosks.
Byrom introduced its revolutionary Hotel Contract and Voucher System. It managed 3.2 million room nights during the event.
Byrom has delivered the Accommodation programme in all Gold Cup editions since 2009.
Involved in all editions since 1997, Byrom delivered in '97 the largest floating accommodation operation using the QEII.
MATCH Hospitality has been involved since 2014 in all ATP Finals editions.
MATCH Hospitality was involved from 2012 to 2016 editions.
BH Hospitality, part of the Byrom group of companies, was appointed as an Official Travel Agent for the Rugby World Cup France 2023 to sell ticket-inclusive travel packages for the 10th men’s Rugby World Cup, held in France, 8 September to 28 October 2023.
Byrom is headquartered in Manchester, United Kingdom and forms part of a family owned and run business that has more than 30 years experience in sports events management and with a group of affiliated companies which continues to provide unparalleled expertise in our industry. Our global presence includes offices in Manchester, London, Doha, Rio de Janeiro, Barcelona, Johannesburg, Moscow, Philadelphia, Hong Kong and Zurich, with an international team of over 300 people and more than 25 different nationalities.
Our companies include MATCH Hospitality AG, providing end-to-end hospitality programme management including commercial sales and event fulfilment; MATCH Services AG, the professional services company appointed by FIFA to provide ticketing services; MATCH Accommodation AG which provides event accommodation; and GTS Events Limited which operates both Ryder Cup Travel Services (RCTS) and ERC Rugby Travel providing accommodation and logistical support.
Byrom plc, SEAMOS House, Brooks Drive
Cheadle Royal Business Park, Cheadle, Cheshire SK8 3SA
Tel: +44 (0) 161 492 1800
Fax: +44 (0) 161 492 1900
Email: enquiries@byrom.plc.uk